Credit unions have a way of staying in consumers’ good graces. Credit unions are among the most forgivable companies in America, according to new research from research, consulting and training firm Temkin Group. One credit union in particular — Vienna, Va.-based Navy Federal Credit Union — is especially forgivable, ranking fifth out of over 300 other companies and besting well-known organizations such as Buick, Wegmans, QVC, Trader Joe’s and others. USAA, ACE Rent A Car, Advantage Rent-A-Car and Wawa Food Markets topped the list.
Navy Federal Credit Union has $91 billion in assets and about 7.5 million members.
Temkin Group’s 2018 forgiveness ratings, which evaluated feedback from 10,000 U.S. consumers about 318 companies across 20 industries, showed that credit unions as a whole ranked 20th this year, with a 56% total forgiveness rating.
Consumers were least likely to forgive Comcast, Motel 6, Optimum, Charter Spectrum, Cox Communications, Citibank, Cigna, Pacific Gas & Electric, DirecTV and Anthem. Overall, Comcast came in last on the list with an 11% rating.
“Every organization makes mistakes, so forgiveness is a critical element of loyalty,” Temkin Group Managing Partner Bruce Temkin explained. “TV and Internet service providers continue to do little to earn consumers’ forgiveness.” https://bit.ly/2vNwTsV